CASE STUDY: FERTILITY CLINIC DIGITAL GROWTH
Digital Marketing is Changing — Is Your Fertility Clinic Ready for the Next Era of Search?
At Brado, we are driving transformative digital growth for fertility clinics by blending hyper-targeted SEO, innovative GEO strategies, and conversion-optimized paid media campaigns.
As AI-driven generative search reshapes the digital landscape, fertility clinics face a critical crossroads:
Adapt proactively or risk losing visibility, patient inquiries, and booked appointments to competitors who do. Traditional SEO and paid strategies are no longer enough to secure growth. Fertility clinics that embrace Generative Engine Optimization (GEO)—tailored specifically for emerging AI search experiences—will thrive by being prominently featured in this new generation of search results.
At Brado, we are driving transformative digital growth for fertility clinics by blending hyper-targeted SEO, innovative GEO strategies, and conversion-optimized paid media campaigns. The results speak for themselves: significant increases in visibility, appointment bookings, and patient inquiries—even in highly competitive markets.
Explore our case study below to see how we help fertility clinics not just adapt, but thrive in the evolving digital landscape.
SEO: Hyper-Targeted for Local & National Growth
Protect existing organic search impression share and standing out in a competitive local market, while also targeting national searches for niche fertility services like IVF over 40 and PCOS treatment.
Strategy:
- Implemented a highly focused local SEO strategy, optimizing for geo-modified keywords (e.g., “fertility clinic in St. Louis” or “best IVF doctor near me”).
- Built a local search pack presence through Google Business Profile optimizations, reviews monitoring, and location page enhancements.
- Expanded into national SEO targeting niche, intent-driven keyword phrases such as “IVF for women over 40” and “PCOS fertility treatment.”
Results:
+20%YoY increase in appointment bookings directly attributed to traffic from organic search.
Generative Engine Optimization: Increasing Visibility for The Next Generation of Search
Adapt to increasing AI-driven search experiences and maintain visibility within Google’s AI overviews. Generate new sources of digital brand visibility to combat loss of traditional organic search traffic.
Strategy:
- Became an early adopter of Generative Engine Optimization (GEO).
- Tested and refined content formats optimized for AI summaries.
- Targeted “preference,” “price,” and “local-modified” search queries, ensuring clinic offerings were featured in rich, generative answers.
Results:
High visibility across AI-driven results for top-converting queries—ensuring the clinic maintained authority in evolving search environments. Paid Search: High-Converting, Intent-Driven Campaigns
Drive qualified leads and maximize booked appointments in a cost-effective way despite substantial increase in regional paid search competition.
Strategy:
- Developed a conversion-optimized paid search strategy targeting high-intent queries and tailored ad copy based on service lines and locations.
- Implemented robust conversion tracking across calls, contact form submissions, and appointment scheduling.
- Improved strategy for keyword-based targeting and Performance Max Google Ads campaigns.
Results:
Let’s talk growth.
Brado empowers brands and organizations to engage people in the moments that matter. Across marketing, communications, innovation and consumer engagement technology, we deliver transformative results for our clients.
Contact blake.decola@brado.net or visit brado.net to start your next breakthrough.
Results:
+20%
YoY increase in appointment bookings directly attributed to traffic from organic search.
Results:
High visibility across AI-driven results for top-converting queries—ensuring the clinic maintained authority in evolving search environments.
Results:
+7.8%
conversion rate (compared to 3.75% industry benchmark)
+58%
increase in phone calls
+43%
increase in contact form submissions
+85%
increase in appointments scheduled YoY
