Generative search is set to redefine how consumers seek and engage with information. For marketers, it will fundamentally shift the paid and
Value-based care is primed for a breakthrough moment in 2025. According to Becker’s Healthcare, more “health systems are determined to make progress
Recommended hours of sleep per night. Hours in a standard workday. How long it takes to stream 9.15 episodes of your favorite
Generative AI is fundamentally reshaping how patients find and choose care. Health systems that move now can lead the next era of
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Yes, you can manage higher education marketing on data alone—many institutions do. But it’s an uphill battle. It requires more money and
The digital advertising industry is at a defining crossroads. Over the last two decades, a small number of dominant platforms have set
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As a parent of a high school junior, I’ve seen our mailbox overflow with the flood of college marketing materials. Most brochures
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The United States Supreme Court had unanimously ruled that TikTok will be banned in the U.S. starting January 19th unless its parent
As universities face budget constraints, inefficiencies, and heightened competition, data-driven marketing and digital engagement platforms offer a powerful path to drive enrollment
