B-Sides: Zee Dries
For Elizabeth “Zee” Dries, problem-solving isn’t just a part of her job, it’s a big part of who she is. From her
October 8, 2025
THE LATEST
Brado Minutes EP2: Adapting to the Rise of Generative Search
Julia Ahrens Hi, Blake. Thank you for chatting today. Blake Corrington Always a pleasure. Thank you. Thanks for having me. Julia Absolutely.
October 1, 2025
Rising Click Costs in Higher Education Paid Search: What Marketers Need to Know
Click costs are rising quickly, and colleges and universities are feeling the pressure. Leads that once came at a controllable cost now
September 15, 2025
B-Sides: Bob Cuneo
For Bob Cuneo, creativity is a whole lot more than a skill. It’s been a way of navigating life. From his early
September 1, 2025
Brado Minutes EP1: Rating 2025’s Digital Marketing Predictions
Sometimes we’re right. Sometimes we’re not. But one thing is true – search disruption isn’t coming, it’s already here. Consumer discovery is
August 27, 2025
Brado Selected to Join CMS’ Landmark Health Technology Ecosystem Initiative
Brado is proud to have been selected by the Centers for Medicare & Medicaid Services (CMS) to join a bold new initiative
August 1, 2025
Navigating the new markers of trust and influence as a healthcare brand
We’ve all done it. Turned to Dr. Google, DocTok, or the latest AI chatbot for health advice, either because it’s too embarrassing,
July 31, 2025
Balancing the Short and Long Game of Healthcare How Generative Search is forcing a new prioritization of consumer engagement experiences
Generative search is set to redefine how consumers seek and engage with information. For marketers, it will fundamentally shift the paid and
July 14, 2025
Better Patient Engagement. Better Patient Outcomes. How Conversational AI can help hospital systems succeed in the transition to value-based care.
Value-based care is primed for a breakthrough moment in 2025. According to Becker’s Healthcare, more “health systems are determined to make progress
July 8, 2025
Catching up with Catherine Our first Conversational AI Engagement Platform is generating valuable conversations and meaningful results.
Recommended hours of sleep per night. Hours in a standard workday. How long it takes to stream 9.15 episodes of your favorite
July 8, 2025
AI is Rewriting the Rules — Here’s How Healthcare Wins
Generative AI is fundamentally reshaping how patients find and choose care. Health systems that move now can lead the next era of
May 15, 2025
Rebuilding Trust in Healthcare
Can healthcare-focused, conversational AI bridge the trust gap between patients and providers? Over 2,000 years ago, a Roman poet named Virgil wrote,
May 7, 2025