In a world saturated with information, extracting valuable insight has become imperative. And in a society that’s building an AI for everything, human insight is key to creating a differentiated and helpful experience.
At Brado, achieving insight involves the process of enhancing our understanding, gaining deeper perspectives, and uncovering hidden truths. It is akin to turning up the volume on a song to appreciate every subtle note and melody.
Just as a magnifying glass reveals details invisible to the naked eye, insight allows us to see beyond the surface and grasp the underlying complexities of any situation.
Imagine navigating a dense forest with only a small flashlight. Your visibility is limited, and the path seems uncertain. Now, envision that same forest illuminated by a powerful spotlight, revealing intricate leaf patterns, hidden wildlife, and the captivating beauty of the surroundings. This transformation mirrors the work our team performs to achieve an intimate understanding of people’s actions and beliefs, that will ultimately change behavior.
A crucial aspect of how we achieve insight lies in questioning assumptions and challenging conventional thinking. It entails examining problems from multiple angles, considering diverse perspectives, and embracing new ideas.
By fostering curiosity and venturing beyond the obvious, we unlock fresh insights and innovative solutions.
Insight also demands active listening and empathy.
Genuinely understanding others’ thoughts, feelings, and motivations provides a unique window into their viewpoints and behaviors. This empathetic approach not only strengthens connections but also opens doors to new possibilities and collaborations.
Technology plays a pivotal role in amplifying insights.
The advent of big data, artificial intelligence, and machine learning has provided access to vast information that can be analyzed to extract meaningful insights. By leveraging these tools effectively, we unearth patterns, trends, and correlations previously hidden, enabling more informed decisions and predictions.
Additionally, cultivating a culture of curiosity, collaboration, and continuous learning amplifies insights across teams and departments, leading to groundbreaking ideas and solutions.
For a quarter of a century, Brado has been playing in the curiosity sandbox by delving into the intricacies of consumer journeys.
Our unique method of market research reveals the subtle aspects and challenges within a consumer’s journey.
We engage in genuine dialogues with consumers regarding their experiences.
We also examine the search landscape to comprehend their queries, requirements, and apprehensions.
With a profound comprehension of the significant moments and the struggles of a consumer’s journey, we can interact with them with sincerity and compassion meeting them at their current stage in their journey and predicting their future needs.
We call this Conversational Engagement.
If you’d like to get an up close and personal example of Conversational Engagement, look no further than Catherine.
Designed to be a digital guide advisor for those caring for dementia patients, Catherine is a demonstration of our Conversational Engagement Platform being utilized by Bon Secours Mercy Health.
Constructed from insight into the journey of a dementia caregiver, Catherine offers reliable information and advice, directing people towards the help they require, and consistently checking in with them.
And directing them towards the necessary support.
In an era where generative AI technology is rapidly becoming commonplace – the quality of conversations, based on quality data, will prevail
Brado has devised a proprietary method for generating the highest quality data for our AI.
We begin by converting our understanding of the consumer journey into a database of question-and-answer pairs. We then incorporate our client’s unique domain expertise, including their help resources and hand-off options.
Next, we utilize generative AI to expand the data set.
We begin by converting our understanding of the consumer journey into a database of question and answer pairs.
We then utilize generative AI to expand the data set. Capturing all the potential ways these questions may be asked and answered in real conversation.
Curated by humans and amplified by AI – this data set forms the resource library from which our Platform’s large language model draws ensuring that every dialogue with every consumer is rooted in a deep, genuine understanding of their needs.Once launched, the platform orchestrates and remembers thousands of real-world dialogues, serving as a continuously renewing source for further refinement of our proprietary data set.
Perfect for complicated health journeys, Brado’s Conversational Engagement Platform assists brands in transitioning from transactions to long-term relationships, generating significant and lasting brand growth.
And revolutionizing consumer experiences.
To learn more about how we harness the power of insight to create our Conversational Engagement Platform, contact Andy Parham.