Meaningful conversations. Valuable relationships.

Brado’s Conversational-AI Engagement solution leverages agentic generative AI, a proprietary Mile ZeroSM engagement strategy, and Brado’s proprietary consumer insight to facilitate meaningful, guided conversations between brands and consumers.

Insight-driven and AI-powered, Brado’s Conversational-AI Engagement solution creates effective demand engines — enriching consumer experiences while improving both short- and long-term operational success.

Measurable Organizational Growth


Engaging consumers at the earliest stages of their journey with our Mile ZeroSM engagement strategy which builds trust and strong relationships, helping attract and retain more consumers while lowering acquisition costs.

By providing tailored, empathetic care along with 24/7 support to consumers, the platform leads to better retention rates and improved satisfaction, while reducing churn, and enhancing loyalty.

By automating routine tasks and managing inquiries, the platform allows organizations to focus on high-value consumer interactions, improving operational efficiency and fostering a more productive workforce.

Enhance Consumer Experiences:

Offering 24/7, tailored assistance ensures consumers feel supported and valued throughout their journey.

 Addresses relevant consumer challenges before they arise, providing timely, accurate guidance that reduces tension and stress.

Easy access to reliable, credible information empowers consumers to make informed decisions, saving time, minimizing risk, and fostering peace of mind.

Transforming Growth for Healthcare and Higher Education

Brado’s Conversational Engagement Platform (CEP) supports consumers navigating complex life journeys — consumers that offer high lifetime value to the organizations serving them. Brado’s CEP excels in the Healthcare and Higher Education sectors, addressing the unique tensions and complexities of each.

For 25 years, Brado has been at the forefront of understanding these intricate experiences, achieving insight that drives our platform’s configuration.
 
Unlike other generative AI platforms, Brado’s CEP is customized for each client, promoting their unique assets to guide consumers to the right services. With robust content guardrails and safety controls, our platform meets consumer needs while supporting both the strategic and security objectives of our healthcare and higher education partners.

Healthcare

Brado’s CEP helps health systems, specialty practices, and medical device providers navigate the growing pressures of healthcare, providing a transformational demand engine. Learn more about Brado CEP for healthcare.

Higher Education

Brado’s CEP helps universities and trade schools find, engage, and enroll students who are the best fit, driving growth for the institution and transforming the prospective student experience. Learn more about Brado CEP for higher education.

CASE STUDY

Helping caregivers navigate the dementia journey.

Healthcare providers, like Bon Secours Mercy Health, use our platform to help patients navigate the healthcare system. See how our Conversational Engagement™ Platform is helping transform the dementia caregiver experience.

25 years helping organizations win with insight

1996

Founded in 1996, Brado began as a creative ad agency. Quickly, Brado recognized something missing in the marketplace. Few, if any, businesses were using insight to create communications that could change consumer behavior. Brado became a strategic market research firm with a core belief — in a world of parity, insight wins. We set the standard for achieving insight, using it to inspire organizations to be bold in the marketplace.  
 

2017

After 20 years of achieving insight for Fortune 100 companies, Brado acquired several top tier digital and healthcare firms in 2017, creating an innovative structure for engaging consumers in life’s critical moments. Our new business model combined consumer insight expertise with cutting-edge digital skills, fueling growth and success for our clients.

2022

In 2022, Brado partnered with Bon Secours Mercy Health (BSMH) to create the Conversational-AI Engagement Platform. Instead of using self-serving ads that interrupt consumer lives, we now have meaningful conversations with them. The Brado CEP merges consumer insight with generative AI to deliver transformational consumer experiences and measurable organizational growth.

 

Today

Today, Brado offers industry leading market research and digital marketing services while developing our CEP — our differentiated technology solution. With a focus on healthcare and higher education, we remain committed to using insight to drive organizational impact, continuously innovating for the future.

 

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