Rising Click Costs in Higher Education Paid Search: What Marketers Need to Know
Click costs are rising quickly, and colleges and universities are feeling the pressure. Leads that once came at a controllable cost now
September 15, 2025
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B-Sides: Bob Cuneo
For Bob Cuneo, creativity is a whole lot more than a skill. It’s been a way of navigating life. From his early
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Brado Minutes EP1: Rating 2025’s Digital Marketing Predictions
Sometimes we’re right. Sometimes we’re not. But one thing is true – search disruption isn’t coming, it’s already here. Consumer discovery is
August 27, 2025
Balancing the Short and Long Game of Healthcare How Generative Search is forcing a new prioritization of consumer engagement experiences
Generative search is set to redefine how consumers seek and engage with information. For marketers, it will fundamentally shift the paid and
July 14, 2025
Catching up with Catherine Our first Conversational AI Engagement Platform is generating valuable conversations and meaningful results.
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July 8, 2025
Unlocking Enrollment Success: Why Insight into the Student Journey is Essential
Yes, you can manage higher education marketing on data alone—many institutions do. But it’s an uphill battle. It requires more money and
April 29, 2025
The Tectonic Shift in Ad Tech: What Google’s Legal Woes Mean for the Future of Digital Advertising
The digital advertising industry is at a defining crossroads. Over the last two decades, a small number of dominant platforms have set
April 23, 2025
A Journey to Deeper Understanding: Unlocking Human Insight to Build Better AI
In a world saturated with information, extracting valuable insight has become imperative. And in a society that’s building an AI for everything,
March 7, 2025
Engaging Future Freshmen: How Universities Need to Rethink Their Marketing Strategies
As a parent of a high school junior, I’ve seen our mailbox overflow with the flood of college marketing materials. Most brochures
February 3, 2025
Cracking the Code: Why Google’s PMAX needs AI and human optimization to thrive
A Hammer isn’t a Swiss Army Knife A tool is only as effective as the person using it. Granted, it doesn’t take
January 24, 2025
U.S. Supreme Court Ruling Puts TikTok in Limbo for Brands
The United States Supreme Court had unanimously ruled that TikTok will be banned in the U.S. starting January 19th unless its parent
January 21, 2025
Tackling Higher Education’s Challenges Through Innovative Marketing Solutions
As universities face budget constraints, inefficiencies, and heightened competition, data-driven marketing and digital engagement platforms offer a powerful path to drive enrollment
January 2, 2025