Who we serve: Healthcare
Now you can get a lifetime of value from your patients.
Today, healthcare providers face staff burnout, rising costs, and increased demand for personalized care.
With these realities, it is extremely difficult to provide quality care and be profitable. Yet, every senior executive knows their board demands it.
Patients want — expect — better experiences.
Neither traditional nor current digital marketing efforts provide the empathy, education, and guidance required to create quality experiences that lead to lasting relationships. As a result, most providers do not capture the value of patients throughout their lifetime.
No one understands patients better than Brado.
Each year, we spend thousands of hours talking to over 4,000 healthcare professionals and patients. Coupled with our 25+ years of experience in achieving healthcare insight, it’s easy to see how we’ve developed a deep understanding of patient journeys.
Through these journeys – we’ve learned, we’ve created, and we’ve helped convert patients into lifelong advocates of our client.
Insight: The Prologue to Every Great Healthcare Story
The insight we provide is a fresh, intimate understanding of people’s beliefs that has the power to genuinely change behavior.
Taking on the most complex problems, we provide solutions that are both simple and surprising. We ensure your team aligns quickly and acts boldly.
Nowhere is our insight more critical than patient journeys. Instead of rehashing the usual milestones in a patient journey, such as diagnosis or treatment, we focus in on the micro-moments that matter. We listen to their questions, hopes, fears, and experiences. We learn why individuals do what they do and what holds them back. With our insight, we help brands meet patients where they are — now and well into the future.
We map the critical moments in your customers’ lives, while mining the search landscape for relevant questions and keywords. We not only know what your customers are doing, we also know why.
Every patient journey has a unique story to tell.
To drive effective, immersive patient journeys, we take a distinct approach that’s:
People are complex. It’s important to understand individuals throughout healthcare journeys in the context of their unique circumstances, conditions, and relationships. They are patients.
They are caretakers. They are loved ones. They have families, homes, and jobs to manage. Many are caring for their children and their parents at the same time. And the success of their care depends on understanding who they are as people, not just as patients.
There’s no such thing as a solo journey through healthcare. We believe a truly patient-centered journey includes other perspectives. We gather these perspectives from those who are in close orbit to patients, from friends and family to caregivers and providers. Only then can we get the whole picture.
It’s one thing to understand a patient journey and another to feel it. To effectively communicate what we learn through our insight, we turn to the power of storytelling and metaphor to create more immersive patient journeys.
Through our real-world conversations and insight-driven journey mapping, we lay the foundation for better relationships in healthcare.
Conversational Engagement™
Benefits Ladder
5 steps to enduring brand growth.
We're engaging patients like never before.
It is worth repeating, patients are demanding better experiences. Providers flourish when there is a mutual benefit from a long-standing relationship with a patient.
Creating a win-win like this has been all but impossible — until now.
Introducing Conversational Engagement™
Insight-driven and AI-powered, our Conversational Engagement™ Platform helps patients get the experience they want and helps providers generate more value from patients throughout their journey.
Our platform:
- Creates meaningful, ongoing customer conversations that build trust.
- Moves brands from transactions to long-term relationships, producing significant and enduring brand growth.
Learn more about our Conversational Engagement™ Platform.
Healthcare providers like Bons Secours Mercy Health use our platform to help patients navigate the healthcare system. Our platform also extends the reach of their medical staff while improving patient experience.
Andy Parham
Andy has invested in and led multiple businesses that focus on creating deep connections between brands and those they seek to serve.
Want to talk Healthcare?
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