Identify to Expand
Identify whitespace and unmet needs, so you can extend your company and brand’s reach.
Constant, revolutionary category disruption is the new normal. Your brand can be the catalyst for change or be displaced. By combining real-time target and category research with a proprietary suite of statistical techniques and solution mapping, Brädo’s Market Gaps process will define your competitive landscape, both expected and unexpected. You will uncover your brand’s sweet spot for innovation…before someone else does.
Change is inevitable. Adapt, or become outdated. Disrupt, or be disrupted. Brädo’s approach to innovation is based on a “fail faster” model that infuses consumer insight with technology to help your company and brand achieve sustained innovation success.