We offer a full suite of services that are empathy-centered and digital-forward.
Empathy-centered
Services and processes that facilitate deep connections with clients, agencies and customers.
DIGITAL-FORWARD
Skillful, thoughtful, generous use of technology to expand and enhance engagement.
Our services include:
SEGMENTATION
Achieving team alignment on who to prioritize and how/when to engage is critical to a brand’s success. By capturing the authentic consumer voice and applying proprietary advanced analytics, Brädo’s Segmentation process allows you to identify and understand your customer on a deeply personal level. You get a level of insight that is powerful enough to influence current choices and anticipate future behaviors.
DECISION STATES
Finding an unmet need or consumer want in today’s well-developed categories feels like a search for the Holy Grail – alluring but elusive. Through in-the-moment digital diaries, search mining and application of advanced analytics, Brädo’s Decision States process reveals critical touchpoints along with market and innovation opportunities for your brand.
BRAND RELATIONSHIP
In today’s dynamic market, brand equity alone is a misguided measure of the value of your brand. Through our proprietary Values Link® interviews and Equity Dial, Brädo’s Brand Relationship process provides a clear picture of the core levers your brand should track and tap for sustained brand relationships.
BRAND POSITIONING
With so many stakeholders to please, brand positioning efforts often lose focus, and even the best positioning concepts can end up as a “kitchen sink” set of claims and benefits, saying everything yet standing for nothing. By focusing on identification of a transformational insight and allowing consumers to drive the creation of your brand’s story through Component Positioning, Brädo’s Brand Positioning process ensures you will achieve compelling positioning to propel your brand.
ATTITUDES & USAGE EXPEDITION
With pressure to execute and innovate quickly, it’s easy to overlook the complexities of category dynamics that impact strategy and marketing plans. With a Brädo’s Attitudes and Usage Expedition, you can assess the market, explore hypotheses, unlock barriers and achieve a deep understanding of consumer attitudes, motivations, behaviors and purchase habits. Obtain the knowledge you need to keep your brand proposition relevant within the competitive landscape.
PATH TO PURCHASE
Many path to purchase research processes downplay underlying emotions throughout the purchase journey, despite evidence that these drive the majority of decisions. Through a combination of shop/surf along discovery and analytic tools, Brädo P2P illuminates the intricacies of the total shopper experience and unearths subconscious triggers, for a deep understanding of your shopper and how to move them.
CONSUMER JOURNEY
With the tsunami of change rolling through our world, knowing what your customer thinks is not enough. You have to understand the WHY along with how, when and where to engage. Applying principles of clinical psychology and behavior economics along with search mining, natural language processing and advanced analytics, Brädo’s Customer Journey process provides an intimate understanding of your customer and the leverageable moments that matter.
SEARCH & SOCIAL LANDSCAPE
Everybody lies. But they lie less to Google. Echo, by Brädo, taps into the consumer’s unfiltered self by using natural language processing to decipher search data and online conversations to learn who is talking about your brand, where and how. We supplement this data with primary consumer video reflections, allowing you to hear directly from your consumers on the themes we mined. With Echo, you’ll know what truly motivates your consumer and how to speak to their unfiltered self.
MESSAGING
All too often, a brands’ claims, functional benefits or even emotional benefits are indistinguishable to smart, cynical consumers. In a world of perceived parity, consumers don’t only need a reason to believe, they need a better reason to listen. With Brädo’s Messaging process, you can develop insight-driven, channel-specific message platforms that have the power to break through, establish meaning and ensure recall of the communication of your brand’s benefits and claims.
CREATIVE/COMMUNICATIONS
Communications evaluations are notoriously formulaic and stifling beauty contests that result in bland creative or work that is off strategy. Designed by former advertising agency creatives, Brädo’s Voice Check process first evaluates and optimizes communications without compromising creativity. Then, the creative is validated and further optimized using an AI-powered online research platform. The result is creative that is not only strategically sound, but bold and consistent across channels.
PRODUCT
New product development has many masters to serve – budgets, timelines and, most importantly, consumer insight. Combining our unique suite of innovation tools, including new product development Sprints, the Innovation Lab and our in-home/central location product testing logistics expertise, Brädo can drive any stage of new product development from ideation and prototyping, to optimization and diagnostic performance, ensuring your new product is driven by insight and is maximized for market success.
USER EXPERIENCE
In digital development, functional tactics, trendy design and campaign integration are all too often prioritized over the visitor’s values, needs and mindset. But, regardless of how great your interface looks, if it doesn’t align with a consumer insight – it has the potential to fail. Through a combination of observation, in-depth probing, task-based testing and search mining, Brädo’s UX process reveals your visitor’s UX journey along with tactical and strategic opportunities to maximize conversion.
PACKAGING
Packaging is a consistent consumer touchpoint and an often-overlooked potential differentiator in crowded categories. With the Brädo Innovation Lab and advanced quantitative evaluation scorecards, Brädo can drive any stage of package development from ideation and prototyping, to measuring appeal, equity and evaluation of handling, ensuring your brand’s package is maximized in market.
MARKET GAPS
Constant, revolutionary category disruption is the new normal. Your brand can be the catalyst for change or be displaced. By combining real-time target and category research with a proprietary suite of statistical techniques and solution mapping, Brädo’s Market Gaps process will define your competitive landscape, both expected and unexpected. You will uncover your brand’s sweet spot for innovation…before someone else does.
INNOVATION
Change is inevitable. Adapt, or become outdated. Disrupt, or be disrupted. Brädo’s approach to innovation is based on a “fail faster” model that infuses consumer insight with technology to help your company and brand achieve sustained innovation success.
Insight, alone, is not enough. At the core of all our service offerings is our promise to facilitate alignment and acceleration of achieved insight into realized market impact. From pre-research efforts like information harvests and stakeholder interviews, to post-research acceleration and empathy workshops, to video deliverables and insight socialization tools and programs, we inspire teams to quickly align and operationalize insight throughout the organization.
Across all services, we apply mixed methodologies thoughtfully, seamlessly and creatively for maximized insight.
Interviews, focus groups, workshops, co-creation sessions
Mobile research, online communities, AI-powered online sessions
Ethnography, surf-alongs, shop-alongs
Biometrics research, search and social scan, natural language processing
Quantitative surveys
Culture creator dinners, consumer-to-consumer empathy sessions
