Through the power of digital intelligence we can help you better understand your customers and create high impact content to reach them when and where they are searching.
Your customer is more honest with google than they are with you
For more than two decades, users around the world have used Google to answer their questions. This treasure trove of information about human behavior, people’s needs, and what they really think about is why we refer to Google as the database of human intentions.
Everything we do revolves around human intentions. For this reason, we created proprietary tools that allow us to mine Google and provide insight into your customer’s unfiltered self.
We sift through enormous amounts of search data with our custom suite of tools to uncover the exact questions your customers ask Google. We dig beyond the basic questions and analyze their structure and sentiment to better understand your customers and the outcomes they want to achieve.
Social Insight Reports
We built a set of proprietary social tools that mine data about real influencers in any niche. It works so well that Twitter asked us to be part of an official case study. You can read more about our social data-mining process in their report.
We analyze what your influencers do online. With this information, we learn:
Who they speak to
What they speak about
What they read
Where they read it
Which brands they interact with
What content motivates them to action
Social Microinfluencer Report
Data + empathy = opportunity
Most marketing agencies go with their gut and find the data that supports what they think. We don't. With a dedicated data science team — not just a person who says they know data — we build our strategies around solid market research and business intelligence. Facts drive our work. This leads to greater empathy for your customer and ultimately more opportunity for your brand.