Ifechi “Ify” Akaniru  After two internships, seven scholarships, and earning the “25 Under 25” award for excellence at the University of South Florida, Ifechi (“Ify” for short) graduated magna cum laude with a Bachelor’s degree in Marketing and Finance and a minor in Psychology. Fueled by an interest in understanding how people think and solve business problems, it wasn’t long into Ify’s studies before she realized that marketing research was the perfect field for her.

Knowing she would need to leave the Tampa suburb of Lutz, Florida to pursue her passions, Ify set out looking for opportunities after graduation. While interning at a conference for marketing research professionals last summer, she discovered Brädo and her interest was piqued. She started with Brädo as a Creative Strategy Intern and was excited to have found a place where she could exercise her strategic mind while also being surrounded by a wonderful culture. Clearly the feeling was mutual, as Ify was invited to join the Brädo team full time as an Associate Manager of Creative Strategy less than two months later.

Outside of work you will likely find Ify experimenting with new Italian recipes, playing board games, or searching online for interesting plays and shows to attend at the Fabulous Fox Theatre.