Conversational-AI Engagement: Healthcare

From Supply to Demand

Transforming Healthcare Models with Brado Conversational-AI Engagement

The healthcare industry is at a critical inflection point, facing rising competition, declining patient loyalty, and a shortage of professionals — all in a margin-strained environment.

Meanwhile, 88% of Americans struggle to access the right care at the right time, and over 70% want stronger relationships with their providers.

A shift from a supply-driven to a demand-driven healthcare model is essential for health systems striving to meet the evolving needs of patients while maintaining operational efficiency and financial sustainability. 

Powered by agentic generative AI, Brado’s proprietary Mile ZeroSM targeting strategy, and deep insight into the patient journey, Brado’s CEP goes well beyond traditional marketing, isolated point solutions, chatbots, super apps, and call center AI.

We enable health systems to transform from supply-driven business models to demand-driven platforms.

Here’s how Brado’s Conversational Engagement Solution redefines value in healthcare engagement:

By engaging patients with our proprietary “Mile ZeroSM” targeting strategy —at the very beginning of their health journey—when search volume is high and competition is low, Brado’s solution enables health systems to build trust with a larger patient base long before clinical intervention is needed, expanding reach, capturing underserved patients and reshaping the competitive landscape.

As patient expectations shift towards conversational-AI engagement, Brado’s platform enables health systems to connect with patients in the way they want and will soon demand, at scale with personalized, dynamic 24/7 care and guidance.

Brado’s deep insight into the journey ensures each conversation had on the platform is tailored to the needs of the patient. By demonstrating this level of understanding, Brado’s solution fosters stronger health system and patient relationships.

Brado’s platform helps health systems build and maintain trust by showcasing your health system’s resources and information at the right time. Our platform anticipates patient needs and provides the right support, enhancing trust throughout their journey.

Brado’s solution will soon be able to streamline key tasks like appointment scheduling and payment processing, reducing friction and enhancing patient satisfaction through efficient, integrated experiences.

With the Brado CEP, organizations can seize:

Growth in Market Share:

Grow market share, increase conversion, lower acquisition costs

Maximized Lifetime Value:

Increase loyalty, long-term retention, and reduce leakage

Workforce Optimization:

Reduce burnout, optimize resources, improve efficiency

Andy-Parham.jpg

Andy Parham

Chief Executive Officer

Andy has invested in and led multiple businesses that focus on creating deep connections between brands and those they seek to serve.

Want to talk Healthcare?
Contact Andy Parham:

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CASE STUDY

Helping caregivers navigate the dementia journey.

Healthcare providers, like Bon Secours Mercy Health, use our platform to help patients navigate the healthcare system. See how our Conversational Engagement™ Platform is helping transform the dementia caregiver experience.

25 years helping organizations win with insight

1996

Founded in 1996, Brado began as a creative ad agency. Quickly, Brado recognized something missing in the marketplace. Few, if any, businesses were using insight to create communications that could change consumer behavior. Brado became a strategic market research firm with a core belief — in a world of parity, insight wins. We set the standard for achieving insight, using it to inspire organizations to be bold in the marketplace.
 

2017

After 20 years of achieving insight for Fortune 100 companies, Brado acquired several top tier digital and healthcare firms in 2017, creating an innovative structure for engaging consumers in life’s critical moments. Our new business model combined consumer insight expertise with cutting-edge digital skills, fueling growth and success for our clients.

 

2022

In 2022, Brado partnered with Bon Secours Mercy Health (BSMH) to create the Conversational-AI Engagement Platform. Instead of using self-serving ads that interrupt consumer lives, we now have meaningful conversations with them. The Brado CEP merges consumer insight with generative AI to deliver transformational consumer experiences and measurable organizational growth.
 

Today

Today, Brado offers industry leading market research and digital marketing services while developing our CEP — our differentiated technology solution. With a focus on healthcare and higher education, we remain committed to using insight to drive organizational impact, continuously innovating for the future.
 
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