A passionate, insightful export from the ad world, Kim joined Brado in 2012, bringing an atypical grasp and respect for market research, in that she fully realized its function, but envisioned a far more effective, innovative future for research to help brands shape strategy.
Kim has parlayed her 10 years as a creative strategist to help refine and power Brado’s empathy-centered, digitally forward suite of research services. Her particular focus has been to develop and hone Creative Insight’s services designed to inform and drive healthcare brand strategy – talking with thousands of healthcare professionals and patients across a staggering array of therapeutic categories and conditions in support of achieving insight for her client’s brands.
Kim’s remarkable passion (we use this word twice for a reason), steady determination and strategic acumen have led to innovative approaches and deliverables for our clients. She inspires stellar thinking, yes, but more important, she has the wisdom and heart to help cement alignment quickly among stakeholders to empower bold action.
And that’s why she’s President of Brado Creative Insight.