Amanda Kealey

Amanda Kealey  Amanda has worked at the intersection of consumer behavior and business strategy in a variety of research, marketing and consulting capacities. Entering the business world as a Cultural Anthropologist fueled her passion for understanding why people do what they do – and continues to drive collaboration with clients today.

Prior to joining Brädo, Amanda was Managing Director of The SBR Group, Inc. where she led B2B and B2C consulting projects for clients like MasterCard, Nestlé Waters and Blue Cross Blue Shield. Amanda created the consultancy’s trademark assessment method that has helped dozens of Fortune 500 companies unlock innovative brand communication strategies.  

Earlier in her career, Amanda worked for the polling company, inc./WomanTrend, a Washington D.C. research and consulting firm and Fusion Hill, a qualitative research and brand strategy agency. In these roles, Amanda helped companies like General Mills, The Boeing Corporation, Lifetime Television and MoneyGram boost their brand impact through customized qualitative research.

Amanda earned a Bachelor of Arts in Anthropology from Macalester College. An East Coast native, Amanda has lived in many cities and is proud to call St. Louis her new home.