Andy Ford

Andy Ford   Andy Ford has been involved in consumer insights his entire career. Prior to joining Brädo, Andy most recently worked in the advertising agency business, creating an in-house consultancy and software platform that drove consumer research and messaging. Utilizing a background in social media mining and consumer ethnography, he has led efforts to develop new products and strategic white space for brands such as Taco Bell, PepsiCo, Doritos, Avery Dennison, Tyson Foods and even the digital efforts for a U.S. Presidential candidate.

Developing a digital consultancy that has been employed by some of the top advertising agencies has made it possible to work across segments and categories with many disciplines from strategy and account planning to creative and R&D.

Andy is a highly requested speaker regarding consumer trends and strategy, and is rapidly expanding Brädo’s already capable digital offerings as well as contributing in a Creative Strategist’s role.