Diane Schumacker

Diane Schumacker  Diane Schumacker has an extensive consumer marketing research background in consumer products on the client side, spending most of her career with Anheuser-Busch experiencing a wide range of strategic planning, brand positioning and creative development from Administration, to field coordination to insights of mainline and tactical brands, new product development, 50+ Segment, Millennials and Consumer Awareness & Education.  Prior to joining Brädo in 2008, Diane managed Anheuser-Busch’s International Research, which required the understanding of diverse business units, the cultures they operate in and the unique customer landscape of each.  This area offered a unique opportunity for on-the-job Best Practice training based on ongoing collaboration with world class business partners such as Diageo, Heineken, Carlsberg, Tsingtao, Kirin, Labatt, Peroni and Damm.

At Brädo, Diane has spearheaded a wide range of studies involving consumer product goods, most recently for major corporations like Anheuser-Busch, Crayola, Monsanto, Nestlé-Purina and Johnson & Johnson, as well as numerous pharmaceutical studies for specific brands like Gardasil, Trulance and Keytruda.

Diane likes to describe herself as “commercially-focused and results-oriented, focusing on making a tangible difference…being proactive and moving things forward, delivering simplicity and clear guidance, not jargon, complexity or over-intellectualization.”