Kim Bowers

Kim Bowers   A former advertising agency Account Planner, Kim Bowers has ample understanding of the advertising creative process, and a healthy respect for both the limits and potential of advertising research. Kim has seen first-hand the value of creating successful advertising, and she uses this knowledge and experience to add creative depth to the insight developed by the Brädo team.

Prior to Brädo, Kim was the lead Account Planner on a variety of national accounts, with specific experience in financial services, consumer packaged goods and non-profits. At Brädo, Kim has worked on a variety of strategic projects including brand positioning, message creation, advertising optimization, online user experience and new product development for companies like Merck, Johnson & Johnson, Nestle Purina and Chase.  She has significant experience in the pharmaceutical category, specifically in the area of women’s health and has had a key role in a number of major global brand launches over the years.

Kim Bowers has a Master’s Degree in Strategic Communications from the University Of Missouri School Of Journalism.